The research explores how businesses are increasingly embracing bitcoin, the speed of its adoption, and the factors driving this growth.
For readers new to the topic, River recommends reviewing its 2024 report, which outlined the groundwork for bitcoin adoption in the private sector and predicted that 2024 could be a “liftoff year.” That prediction has now proven accurate.
Businesses Drive Bitcoin’s Bull Market
Several factors have fueled this surge in business adoption. Improvements in accounting standards, clearer regulations, growing institutional acceptance, and a strong bull market created ideal conditions. As a result, companies have become a major force behind bitcoin’s ongoing price momentum. In the first eight months of 2025, bitcoin inflows onto business balance sheets have already surpassed the total for all of 2024 by $12.5 billion.
Bitcoin Treasury Companies are leading this trend. These publicly traded firms buy and hold bitcoin in large quantities, offering investors an indirect way to gain exposure to the cryptocurrency. They account for 76% of all business purchases since January 2024 and represent 60% of publicly reported business holdings.
However, adoption is not limited to treasury companies. Conventional businesses across sectors are incorporating bitcoin to complement their existing operations, whether for payments, treasury management, or strategic investments. While there are fewer than 100 treasury companies of meaningful size holding over 10 bitcoins, River serves more than 3,000 business clients in the United States, highlighting adoption across businesses of all sizes.
More About Bitcoin Adoption
Chainalysis’ 2025 Global Crypto Adoption Index reveals that India tops the list, followed by the United States in second place and Pakistan in third. Vietnam and Brazil round out the top five.
NEW: Chainalysis’ 2025 Global Crypto Adoption Index ranks 🇮🇳 India #1, 🇺🇸 U.S. #2, and 🇵🇰 Pakistan #3, followed by 🇻🇳 Vietnam & 🇧🇷 Brazil. APAC led with 69% YoY growth in on-chain activity, with LatAm close behind at 63%. pic.twitter.com/CLvcZaQtOj
— Bitcoin.com News (@BTCTN) September 4, 2025
The report highlights strong regional growth, with the Asia-Pacific region leading on-chain activity with 69% year-over-year growth, closely followed by Latin America at 63%. These figures underscore how crypto adoption is accelerating globally, driven by both emerging markets and established economies embracing blockchain technology.
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