Fintech platform Pineapple Financial has launched a $100 million Digital Asset Treasury focused solely on accumulating INJ.
Over the coming weeks and months, this capital will be deployed to create the world’s largest publicly traded $INJ treasury. This will bridge the gap between traditional finance and decentralized markets.
Unlocking New Markets
This treasury not only gives institutions a regulated pathway to invest in $INJ but also strengthens Injective’s blockchain ecosystem. By bringing liquidity from traditional finance into its network, Injective can introduce a wide array of tokenized assets. This will pave the way for a multi-trillion-dollar market opportunity. Tokenized assets represent real-world or digital holdings on a blockchain, allowing for faster transactions. Also, this will improve transparency and easier access for global investors.
A real-world example of this trend can be seen with Grayscale’s Bitcoin Trust, which allowed institutional investors to gain exposure to Bitcoin without holding it directly. Similarly, the Pineapple Financial treasury opens the door for Wall Street participants to gain $INJ exposure, potentially increasing market depth and reducing volatility. This move also aligns with a broader trend of traditional financial institutions adopting blockchain assets, with $68 billion flowing into crypto-focused investment products in the first half of 2024 alone, according to CoinShares data.
Today, the Injective ecosystem takes a historic step in bringing $INJ to Wall Street for the first time.
Fintech platform Pineapple Financial $PAPL has launched a $100 Million Digital Asset Treasury dedicated solely to accumulating INJ. Over the coming weeks and months this… pic.twitter.com/LMxM9yfWBv
— Injective 🥷 (@injective) September 2, 2025
The $100 million treasury attracted a diverse group of investors spanning both traditional finance and crypto. Names include FalconX, Monarq, Abraxas, Canary Capital, KrakenFX, the Injective Foundation, and others. Their participation underscores confidence in Injective’s long-term vision and the potential for $INJ to play a central role in bridging traditional finance and decentralized markets.
More About Injective
Pineapple Financial, a publicly listed fintech company (NYSE: $PAPL) with roots in mortgage technology and brokerage, has announced a $100 million Digital Asset Treasury dedicated to purchasing $INJ from the open market.
Pineapple Financial announced a $100 Million Digital Asset Treasury to Allocate into and Purchase $INJ from the open market.
What does this mean and what will happen next? A quick FAQ for everyone:
What is a Digital Asset Treasury (DAT)?
A DAT is a corporate balance sheet… pic.twitter.com/MRwNpb6cB1
— Injective 🥷 (@injective) September 3, 2025
The company plans to delegate its $INJ holdings to validators on the Injective network. This means that investors in $PAPL can gain exposure not only to the token itself but also to Injective’s yield, which currently sits around 12%—significantly higher than yields offered by most major blockchain networks.
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