Coinbase CEO Brian Armstrong has shared a bold plan to move every stage of a startup’s life from creation to public trading onto the blockchain.
Speaking on the TBPN podcast, Armstrong said he imagines a future where founders can create their companies, raise seed funding, and even go public directly on-chain. Founders could receive instant capital in stablecoins like USDC, cutting out banks and lawyers for faster global transactions.
“You can imagine this whole life cycle coming on-chain,” Armstrong said. He believes this shift will help more people start businesses around the world.
Bringing Fundraising On-Chain
Armstrong noted that raising funds today can be a slow and complex process. His idea is to make it simpler, fairer, and more transparent using blockchain.
Coinbase recently acquired Echo, a platform that helps startups raise money through tokenized assets. Echo has already supported over 200 projects that raised more than $200 million.
Armstrong said Echo will continue to run independently for now but will later connect with Coinbase’s ecosystem. This will give startup founders access to Coinbase’s large investor network and over $500 billion in custody assets.
Bringing back Up Only was just the warm up.
We’ve acquired @echodotxyz, the leading onchain capital raising platform.
→ Joining builders with community capital
→ Giving investors access to new opportunities
→ Growing economic freedom worldwide pic.twitter.com/NCDF7t7B08— Coinbase 🛡️ (@coinbase) October 21, 2025
“If we can bring together great builders and investors, we can speed up innovation,” Armstrong said.
Working Toward Regulation and Inclusion
Armstrong also said Coinbase is speaking with U.S. regulators about expanding who can invest in early-stage projects. He described current investor rules as “unfair” since they block many people from joining early opportunities.
Coinbase wants to bring the entire startup lifecycle onchain: from incorporation to IPO.
Armstrong says this shift could make capital formation “more efficient, fair, and transparent,” while tapping into Base’s $12–34B market potential.
Their Echo acquisition already helped… pic.twitter.com/lua7LPwZ6m
— Onur 🍌🦍 (@0xc06) October 27, 2025
Meanwhile, JPMorgan Chase recently upgraded Coinbase’s stock rating to “Overweight.” Analysts said Coinbase’s growing Base network and new USDC strategy could unlock huge value, possibly creating a multibillion-dollar opportunity if a Base token launches.
By moving startup fundraising on-chain, Coinbase aims to make building companies faster, more open, and global. If successful, it could reshape how the next generation of startups raise capital.
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