A common claim making the rounds on crypto Twitter and investor forums is simple but alarming. When a token lists on a major exchange, a large share of supply supposedly goes to the exchange, which then creates heavy sell pressure and hurts prices.
Memento Research analyst Ash decided to test that narrative using data from past Binance listings. The results tell a more nuanced story, especially for beginners and investors trying to understand how token markets actually form.
What the Data From Binance Listings Shows
After reviewing historical listings, Ash found that total token allocations tied to listings rarely exceed 5 percent of a project’s total supply. In fact, large projects with high fully diluted valuations, meaning the value of all tokens if they were unlocked, often allocate less than 1 percent. Mid tier projects tend to allocate more, but not for the reasons many assume.
Instead of going to the exchange as a fee, most of these tokens are set aside for user incentives and liquidity support. Liquidity simply means having enough buyers and sellers so trades can happen smoothly without sharp price swings.
Demystifying Token Exchange Listings
CEXes have been getting heat lately where a common argument is that CEX listing = huge % allocated to exchange → Increased sell pressure
Listing partners have also ramped up transparency by releasing token allocation info, albeit info can… pic.twitter.com/2ut9M84xva
— Ash (@ahboyash) December 23, 2025
This matters because listing partners have become more transparent. Many now publish token allocation details, even if that information can still be hard to find. Over the past year, exchanges like Binance have also outlined clearer listing paths, such as Alpha programs that lead to futures or direct spot listings, with visible performance goals instead of a black box process.
A real world example helps. When newer mid tier tokens launch on Binance Launchpool, users earn tokens by staking assets like BNB. Those rewards come from the listing allocation, but they are spread across thousands of users rather than concentrated in one place.
Allocation as a Market Design Tool
A key misconception is that listing allocations are payments to the exchange. In practice, those tokens flow back into the ecosystem. They fund launchpool rewards, airdrops, liquidity programs, and other user facing incentives designed to widen ownership.
From a market design perspective, this approach serves several goals. It spreads tokens across more holders early on. It helps establish baseline liquidity. Also, it reduces wild price swings during early trading. And it limits markets driven mainly by insiders.
This challenge is not unique to Binance. Any platform listing a new asset must decide how to distribute supply without destabilizing the market. Recent trends show exchanges leaning more into structured distribution, while decentralized exchanges let prices and liquidity form organically. Both approaches have tradeoffs.
Disclaimer
The information provided by Altcoin Buzz is not financial advice. It is intended solely for educational, entertainment, and informational purposes. Any opinions or strategies shared are those of the writer/reviewers, and their risk tolerance may differ from yours. We are not liable for any losses you may incur from investments related to the information given. Bitcoin and other cryptocurrencies are high-risk assets; therefore, conduct thorough due diligence. Copyright Altcoin Buzz Pte Ltd.
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