Just days after restarting crypto services in the United States, the company has rolled out crypto trading in Australia. The move signals Webull’s ambition to expand its global footprint and respond to investor demand for wider access to digital assets.
The Australian branch of Webull announced on Wednesday that users will be able to trade 240 cryptocurrencies through a partnership with Coinbase Prime. Rob Talevski, CEO of Webull Securities Australia, called the addition “the next phase of our mission to give Australian investors the freedom to trade what they want.”
From Exit to Expansion
Webull’s return to crypto has been anything but straightforward. In 2023, the company pulled its crypto service in the US as regulatory scrutiny tightened during the Biden administration. At the same time, Webull was preparing for a public listing, a process that required caution.
Now, with a more favorable policy climate and clearer rules, Webull has relaunched its US crypto offering. CEO Anthony Denier told Bloomberg this week that the withdrawal two years ago was never aligned with what clients wanted. “It’s a natural sort of return to what our clients expect,” he said.
Crypto is officially here! Now you can trade crypto 24/7 with zero commissions and access to advanced tools. Start your journey with as little as $1.#Webull #Crypto #Finance #Investing #Trading #NowAvailable
Webull Financial LLC (member SIPC, FINRA) offers self-directed… pic.twitter.com/bSk79LLyTO
— Webull (@WebullGlobal) August 26, 2025
The company has already launched crypto trading in Brazil earlier this year, and executives say more markets are on the horizon. Shares in Webull, listed under the ticker BULL, closed down 2.67 percent on Monday after the U.S. relaunch but traded flat the next day, suggesting investors are watching how the strategy unfolds.
A Growing Trend in Global Markets
Webull’s expansion reflects a broader trend of traditional trading platforms integrating crypto alongside stocks and ETFs. Competitors like Robinhood and eToro have followed similar paths, betting that investors prefer a single app to manage both traditional and digital assets. Here is an example:
$IOTX is now live on @eToroUS.
with 40M+ users across 75 countries, eToro is one of the world’s leading trading platforms.
this listing gives millions of U.S. investors direct access to IOTX and signals growing recognition of IoTeX as a bluechip AI asset in crypto.
read more:… pic.twitter.com/9a594YEepQ
— IoTeX (@iotex_io) August 25, 2025
The appeal is clear. Crypto markets operate around the clock, unlike stock markets, offering users more flexibility. For beginners, having access through a familiar trading platform reduces the learning curve that often comes with navigating crypto-only exchanges.
Disclaimer
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