Two publicly traded companies have entered the Bitcoin market, marking a continued trend of corporate crypto adoption.
The first, Swedish health tech firm H100 Group AB, disclosed it recently purchased 4.39 BTC for approximately $490,830, an average price of $111,785 per Bitcoin. The company’s stock responded sharply, jumping 37% to 1.22 SEK ($0.13) on the Nordic Growth Market. This rise helped the firm recover from a steep two-month decline, during which its shares had dropped over 46%.
H100’s CEO, Sander Andersen, said the purchase reflects the company’s alignment with the values of individual sovereignty. This principle, he believes, is core to both Bitcoin and H100’s approach to health solutions. Following the recent success, Andersen hinted that the purchase only begins a broader Bitcoin strategy.
Swedens first health company with Bitcoin Treasury strategy @H100Group
Supporting the sovereign individual and preventive health providers
pic.twitter.com/FSIxQZ81mJ
— Mr.Andersen (@Sanderandersenn) May 22, 2025
A Chinese vehicle retailer is backing Bitcoin.
Separately, Chinese electric vehicle retailer Jiuzi Holdings also unveiled plans to acquire 1,000 BTC over the next 12 months. The Nasdaq-listed company will fund the purchase through a combination of cash and new stock issuance.
CEO Tao Li acknowledged the risks associated with Bitcoin’s price swings but emphasized the potential benefits, including improved financial resilience and a more robust asset base.
Jiuzi’s share price rose 7.3% to $3.09 following the announcement, according to Google Finance.
JUST IN: Jiuzi Holdings, an
electric vehicle company based in
China, plans to buy 1,000 Bitcoins over the next year, funded through stock issuance and cash. Approved by its board, the move supports JZXN’s shift toward digital assets, citing Bitcoin’s liquidity and growth… pic.twitter.com/I0FPVam4Id
— Bitcoin News (@BitcoinNewsCom) May 24, 2025
These moves add to a growing list of public companies adding Bitcoin to their treasuries. According to BitcoinTreasuries.NET, 109 publicly traded firms currently hold Bitcoin.
While corporate Bitcoin adoption remains controversial, especially in volatile markets, these firms appear to be betting on the asset’s long-term value and role in modern finance.
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