Crypto treasury firm Strategy has announced plans to sell new shares in Europe. The company wants to use the funds to buy more Bitcoin and continue its long-term crypto play.
Strategy filed to offer 3.5 million shares under the ticker STRE. These shares are priced at 100 euros each and are designed for professional investors only. Retail investors in the European Union and the United Kingdom will not be able to buy them.
The shares will pay a 10% yearly dividend. Payments will be made every quarter. The company says the money raised will go toward buying Bitcoin and supporting business needs.
Strategy is offering $STRE (“Stream”), our first ever Euro-Denominated Perpetual Preferred Stock, to European and global institutional investors. $MSTR pic.twitter.com/tCectc2uA2
— Michael Saylor (@saylor) November 3, 2025
A Model Built on Bitcoin
Strategy has followed a simple plan since 2020: raise money and buy Bitcoin. This model was started by founder Michael Saylor. His idea is that Bitcoin is a stronger long-term store of value than cash.
So far, the plan has led the company to become the largest public holder of Bitcoin. Strategy now owns 641,205 BTC worth tens of billions of dollars. It recently added another 397 Bitcoin to begin November.
Many other firms have copied this idea. They also raise funds to build large digital asset reserves, including Bitcoin and Ether. However, some analysts worry that too many firms using the same approach may create pressure in the market.
MSTR’s $STRE (“Stream”) is Europe’s first 10% Euro-denominated Perpetual Preferred.
Senior to STRK, STRD, & MSTR common and junior to STRF and STRC and debt.
Will be listed in Euro MTF Luxembourg. pic.twitter.com/7Ob4T3H59l
— Peter Duan (@BTCBULLRIDER) November 3, 2025
Staying Focused
Saylor recently told investors that Strategy will not change its plan. He said the company will keep raising capital, strengthening its balance sheet, and buying Bitcoin. Strategy also said it does not plan to merge with other firms or acquire competitors.
Major banks including Barclays, Morgan Stanley, Moelis, and TD Securities will help manage the new share sale.
1. What STRE is
Perpetual euro-denominated preferred stock issued by Strategy (“Stream”) with a €100 par value and no maturitySTRE Investor Presentation
Sits above the common and the junior prefs (STRK, STRD) and right below STRF, STRC and the senior converts, giving it… pic.twitter.com/xiPHPOsge8
— Adam Livingston (@AdamBLiv) November 3, 2025
Strategy’s move shows continued confidence in Bitcoin, even as market conditions shift. The new share sale signals strong demand from institutional investors and keeps the firm on its path to hold more BTC.
Disclaimer
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