This time, it’s making it easier for businesses to accept Bitcoin. At the Bitcoin Conference, Block announced that Square merchants can now accept Bitcoin from customers.
Bitcoin at the Checkout: Why It Matters
Bitcoin has long been talked about as a digital alternative to cash. But in real life, very few people use it to buy coffee or pay for services. That’s beginning to change. With inflation concerns and rising interest in decentralized finance, more consumers and merchants are warming up to digital payments. A good example comes from the popular Miami café Panther Coffee. During Bitcoin Miami in 2023, the shop began accepting Bitcoin through a third-party app. They saw a 12 percent boost in customer traffic during the event week.
By building Bitcoin payments directly, merchants won’t need to manage separate wallets or learn complex tech. They’ll see Bitcoin sales right alongside credit card transactions, with the option to convert instantly to dollars using Square’s backend.
JUST IN: Jack Dorsey’s Block is launching Bitcoin payments on Square at the Bitcoin Conference.
Merchants can choose to hold the BTC or automatically convert it to fiat.
The feature will expand to more sellers later this year. pic.twitter.com/q5KAZw3bY1
— Bitcoin News (@BitcoinNewsCom) May 27, 2025
This kind of simplicity could help Bitcoin take root in small and midsize businesses. And there’s demand for it. A 2024 survey from PYMNTS and BitPay found that 38 % of U.S. consumers under age 45 are “very” or “extremely” interested in using crypto for everyday purchases.
Looking Ahead: A Tipping Point for Crypto Commerce?
For years, crypto advocates have said that mass adoption would start with payments. Until now, that dream has stayed mostly on the sidelines. But with Square’s reach—millions of active sellers across the U.S.—Bitcoin could finally be stepping into the spotlight.
Still, success will depend on education, smooth user experience, and price stability. Block is betting that making Bitcoin easier to accept is the key to unlocking its full potential as money. Not just an asset.
Disclaimer
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