This move highlights Jupiter’s belief that NFTs are here to stay. They are integral to the future of decentralized finance.
With Drip on board, Jupiter exchange aims to integrate NFTs into key features of their platform. This includes swaps, mobile apps, portfolio management, and several upcoming products.
Jupiter Acquires Drip to Boost NFT Marketing and Community
Drip has been a key player in the NFT space. It facilitates marketing campaigns for major brands like Pudgy Penguins and Doodles. By bringing Drip into the fold, Jupiter is setting the stage for a new wave of tokenized distribution models. This combination of media and tokenized assets could become a powerful tool for community building. It opens up new ways for brands and creators to engage with their audiences.
The acquisition brings more than just technical expertise. The Drip team’s experience in marketing and growing brand communities will add massive value to the Jupiter ecosystem. According to Jupiter, the deal is expected to inject more “founder energy” into the platform, driving growth and new product development. In addition, Drip will help Jupiter tap into the growing creator economy. This will help the platform reach fresh audiences and expand its reach.
welcome to the Jupiverse, @drip_haus
as we build the crypto superapp, we’re thrilled to have the DRiP team on our side
they’ve proven their product expertise by growing to millions of collectors, thousands of creators, & one of the most trafficked dApps on Solana
details
pic.twitter.com/7yZUR1hwMa
— Jupiter (
,
) (@JupiterExchange) April 2, 2025
This acquisition wasn’t done on a whim. Jupiter’s team treasury funded the deal without selling any of its JUP tokens. This shows that the platform is focused on long-term growth. The JUP tokens allocated to the Drip team for alignment are part of a pre-planned team expansion. They’ll be subject to the usual vesting requirements, ensuring that everyone is in it for the long haul.
More About Jupiter Exchange
Jupiter Exchange has launched Jupiter Verify, a new token verification system aimed at making DeFi safer and more reliable. Token verification in DeFi has always been a challenging, permissionless process. But getting it right is vital for the ecosystem’s growth. Jupiter has worked through several iterations. From the V1 Strict List to the V2 Catdetlist to refine this process.
Introducing Jupiter Verify – Token Verification, Now 4x Tastier!
Token verification in defi is a permissionless nightmare and ever-evolving challenge but getting it right is crucial for the ecosystem to grow. That’s why Jupiter has grinded through multiple iterations of…
— mei (@9yointern) April 2, 2025
With Jupiter Verify (V3), the platform is setting new standards that encourage public collaboration. So, this will help users feel more confident and give projects a way to build trust with their community. Finally, this step forward is designed to ensure the ecosystem is more transparent and secure for everyone involved.
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