This is a platform built to spotlight early-stage crypto projects before they officially issue tokens.
This type of launchpad is known in the industry as a Pre-TGE (Token Generation Event) platform. It opens a fresh chapter for CoinMarketCap as it goes beyond analytics and into hands-on community engagement. The first project hitting the ground through CMC Launch is Aster. It is a decentralized perpetuals exchange already gaining traction across key blockchain ecosystems.
Aster Takes the Spotlight
Aster, the inaugural project on CMC Launch, is no newcomer. Backed by YZi Labs, the exchange focuses on perpetual contracts. It will allow users to trade assets like crypto without an expiration date. Think of it like futures trading—but open-ended and powered by smart contracts.
Aster currently supports BNB Chain and Arbitrum, two major blockchain networks known for speed and low fees. These integrations give traders flexibility and access to deep liquidity across multiple ecosystems. For those unfamiliar, BNB Chain is Binance’s native blockchain, while Arbitrum is a scaling solution for Ethereum that’s taken center stage in recent DeFi developments.
Binance’s Crypto data platform CoinMarketCap has announced the launch of CMC Launch, a Pre-TGE project launchpad, with its inaugural project being the decentralized perpetual exchange Aster. Aster, previously backed by YZi Labs, currently supports BNB Chain and Arbitrum.…
— Wu Blockchain (@WuBlockchain) May 15, 2025
The project’s inclusion in CMC Launch puts it in front of CoinMarketCap’s massive user base—more than 340 million monthly visitors—making it one of the most visible early-stage project launches to date.
Pre-TGE Hype Grows Among Retail Investors
CoinMarketCap’s move reflects a broader trend: rising interest in pre-token investment opportunities. This is especially true among retail investors looking to get in early. Launchpads like CMC Launch give users a way to discover vetted projects before tokens hit exchanges. This is often with higher upside potential—and of course, higher risk.
A recent report by Messari noted that over $1.3 billion in funding went to early-stage Web3 projects in Q1 2025 alone. This shows a continued appetite for innovation in the sector. Early-access platforms are booming as users look to shape the ecosystem, not just track prices.
An example? Solana’s Jupiter Exchange recently ran its pre-token event through LFG Launchpad. It draws massive community involvement and sells out in minutes. CoinMarketCap’s entry signals that this model is here to stay.
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