By enabling instant, low-cost, borderless transactions, Binance Pay has become a major force in global payments.
In less than a year, Binance Pay has onboarded over 20 million merchants, a more than 1,700-fold increase from just 12,000 at the start of 2025.
Why Stablecoins Are Driving Change
This growth is a clear sign that crypto payments are moving out of niche use cases and into everyday life. Regions from Latin America to Africa, Europe, the Middle East, and Asia now have merchants accepting Binance Pay, reflecting the global appetite for fast, efficient payment solutions.
So far in 2025, over 98% of business-to-consumer payments on the platform were settled using stablecoins such as USDT, USDC, and EURI. These tokens solve long-standing problems in traditional payments, including delays, high fees, and limited access. Transactions settle instantly, and cross-border transfers cost far less, making financial services accessible to people and businesses underserved by banks.
The trend is accelerating. According to Artemis, stablecoin monthly payment volumes surpassed $10 billion as of August 2025, up 82% from the start of the year. The user base of Binance Pay has also expanded to more than 45 million globally, signaling broad adoption. Real-world examples illustrate this momentum: in Brazil, Binance Pay integrates with the national Pix system for instant crypto-to-reais payments, while Argentina allows QR code payments at thousands of merchants, including everyday essentials and travel services.
Binance Pay Leading the Payment Revolution
Binance Pay is more than a payment tool; it is reshaping commerce. Its merchant network spans industries from retail and luxury to hospitality and gaming. Trusted global brands like JW Marriott in Cannes, KFC in South Africa, and SPAR in Switzerland now accept crypto payments, demonstrating that stablecoins are a viable, everyday medium of exchange.
Traditional financial institutions are noticing. SWIFT, for instance, recently introduced a blockchain-based ledger for cross-border payments, reflecting wider industry adoption of blockchain innovations.
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