With a focus on both trading volumes and web traffic patterns across major platforms.
It is important to note that this data may involve significant wash trading or bot activity. That spot and derivatives figures come from Coingecko while traffic metrics come from Similarweb.
Trading Volume Leaders in 2025
In spot trading, where users buy and sell assets for immediate settlement. Binance clearly held the top position, with its reported volume far outpacing every other platform. According to the data, Binance’s spot volume was nearly five times that of the second‑place exchange. It highlights the sheer scale of its market dominance compared with competitors like Bybit, Gate, and Crypto.com.

In derivatives trading, which includes futures and perpetual contracts allowing traders to speculate on price without owning the underlying asset, Binance also ranked first. It was followed by OKX, Bybit, and Bitget as the next largest venues by volume.
This alignment reflects the ongoing trend of derivatives markets capturing deep liquidity as institutional and retail traders hedge positions or leverage exposure in volatile environments.

To put this in perspective with external industry data, broader market reports suggest that global crypto derivatives volumes across centralized platforms reached staggering levels in 2025, averaging hundreds of billions per day and totaling tens of trillions over the year.
Who Is Visiting These Exchanges
Traffic patterns offer insight into where users are based and how exchange services are used around the world. According to similar data, Binance’s user base appears relatively diversified geographically, with its largest sources of traffic coming from countries such as South Korea, Brazil, and Vietnam. This suggests that Binance’s broad asset offering and localized features resonate strongly outside traditional Western markets.

By contrast, other major platforms such as Coinbase, Crypto.com, and Kraken draw most of their traffic from the United States, indicating that regional user demand plays a significant role in shaping where exchanges focus their services and compliance efforts. In addition, several exchanges see a large share of visits from Russia and Russian‑speaking regions, underlining how user interest can vary widely by geography and local crypto culture.
Disclaimer
The information provided by Altcoin Buzz is not financial advice. It is intended solely for educational, entertainment, and informational purposes. Any opinions or strategies shared are those of the writer/reviewers, and their risk tolerance may differ from yours. We are not liable for any losses you may incur from investments related to the information given. Bitcoin and other cryptocurrencies are high-risk assets; therefore, conduct thorough due diligence. Copyright Altcoin Buzz Pte Ltd.
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