Binance announced today that trading for ZORA will go live on Binance Alpha. This will be at 13:00 UTC on April 23, 2025. To mark the occasion, Binance is offering an exclusive airdrop to eligible users.
Users who’ve spent at least $50 on Binance Alpha between March 22 and April 20, 2025, will automatically receive 4,276 ZORA tokens in their Alpha account by 13:10 UTC on launch day.
Why ZORA? And Why Now?
Zora, a protocol built to power decentralized media and on-chain creativity, has steadily grown in popularity as creators and developers seek alternatives to traditional Web2 platforms. The project allows users to mint, trade, and showcase media on-chain without relying on centralized gatekeepers. With NFT platforms like Foundation and Lens embracing similar models, Zora’s focus on creator sovereignty has hit the right note with Web3-native communities.
The timing aligns with a broader trend: on-chain creator economies are heating up. According to a February 2025 report from Electric Capital, over 4,000 monthly active developers are working on NFT or creator-focused protocols—up 21% from the previous year. Platforms like Zora that offer open infrastructure, rather than closed marketplaces, are gaining traction with users demanding transparency, permanence, and control.
Get ready! Zora (ZORA) will be open for trading on Binance Alpha starting 13:00 April 23, 2025 (UTC)
To celebrate, all eligible* Binance Exchange users with a purchasing history on Alpha will receive an airdrop of 4,276 ZORA token in their Alpha account before 2025-04-23… pic.twitter.com/VntOFn4BNt
— Binance (@binance) April 21, 2025
Binance’s decision to list ZORA on Alpha—a space geared toward early access and experimental markets—signals growing confidence in Zora’s long-term role in decentralized media.
Airdrop as Onboarding: Incentivizing Early Participation
This airdrop isn’t just a giveaway—it’s an onboarding tool. By rewarding users who’ve previously traded at least $50 on Alpha via Spot or Funding accounts, Binance is encouraging early participation in emerging markets. It’s a model that mirrors the success of platforms like Blur and Friend.tech, where airdrops helped drive both initial traction and long-term engagement. For new investors, the offer is a chance to get exposure to a high-potential token with zero upfront cost, while reinforcing the value of staying active on Binance Alpha.
More About Binance
Binance said that Hyperlane (HYPER) is the 15th project featured on its HODLer Airdrops page. Hyperlane is a permissionless interoperability protocol designed to enable seamless cross-chain communication across diverse blockchain environments. Users who subscribed their BNB to Simple Earn (Flexible or Locked) and/or On-Chain Yields products. This will be between April 14 and April 17, 2025 (UTC) will qualify for the airdrop.
#Binance is excited to announce the Hyperlane HODLer Airdrop – @hyperlane $HYPER
BNB holders, get ready! The airdrop page will be available on the Binance Airdrop Portal in 12 hours. Plus, this token will be listed on Binance soon!
Find out more
https://t.co/27jRPTwi9N pic.twitter.com/zAQrFvXnLL
— Binance (@binance) April 21, 2025
Token distribution to eligible users’ Spot Accounts will occur at least one hour before trading begins. With full HODLer Airdrops details expected within 12 hours. Binance will officially list HYPER on April 22 at 13:00 UTC. Opening trading with USDT, USDC, BNB, FDUSD, and TRY pairs. A Seed Tag will be applied to the token. Also, deposits for HYPER will be available one hour after this announcement.
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